Thursday 7th November was a special day for the BFL Group because they officially launched the Opening Day of a Brands For Less store in Sliema, on 41, The Strand, right in the heart of the very active shopping and social hub in central Malta.
I was invited to be there as an influencer and shopaholic and of course, I had a blast sharing Instagram story videos and dancing to cool DJ tunes in between trying on some luxury brand items at fab prices. I was drawn to both the shoes section on the first floor which had so many fashionable winter boots I fell in love with at first sight as well – as the toys section on the ground floor because as a mum, you know, my instinct is to want to get something cute for my little daughter Luna!
I had fun meeting guests and the management of the outlet which is extremely friendly and helpful and the event was very well organized. If you are looking for some good deals and bargains the months leading to Christmas shopping, well this is certainly one place you wanna check out!
Love you all!
ABOUT BFL GROUP
BFL Group, the leading off-price retailer of fashion and homeware, is based in United Arab Emirates and spread over more than 6 countries in the Middle East and one in Europe. BFL Group introduced its unique off-price business model, Brands for Less, to Lebanon in 1996 and to the UAE in 2000. Brands for Less, offering women’s and men’s fashion from high quality designer brands, all at up to 80% less than the recommended retail price was becoming a trend and was the main factor behind the company’s success and expansion. I
In addition to that, the group exclusively acquired the Tchibo franchise selling the German brand’s homeware and basic apparel at very competitive prices. This has led to enormously expanding their markets and building their operational hub in the UAE to distribute to the countries they are operating within today.
Their continuous thrive to success along with our customers’ trust has allowed them to expand their concepts into creating Toys for Less which is mainly an off-price retail concept for buying Toys, kids apparel & costumes at “outlet prices”. In addition to these three brands, they are continuously working on expanding their product range to fit BFL Group’s “value culture”.
They have recently acquired the Franchise rights of the Korean brand MUMUSO which was launched in Malta and Lebanon. They are also planning to add more value brands and concepts to their Group in the near future to complement their busin ess to what provides their customers a rich experience in an “all-in-one” value group.